An interview with Yasuki Kanazawa, Representative Director and CEO of naturenix Inc. (head office: Chiyoda-ku, Tokyo; the "Company"), has been published in THAIBIZ No.173 (May 2026), the monthly business magazine published by Mediator Co., Ltd..
The piece is the third installment of the feature series "Why Japanese startups are heading to Thailand now," and is titled "In Thailand, where motorbikes are everywhere, lies the chance to set a new standard — naturenix's practical answer to electrifying motorbike taxis."
In the article, Kanazawa comments that "if we can establish a new standard in Thailand — where two-wheel EV adoption is moving faster than in Japan — that standard will become exportable to other countries, including Japan itself." He outlines the Company's vision of pairing electric motorbikes powered by Toshiba's lithium-titanate batteries (SCiB™) with the 3-minute ultra-rapid charging infrastructure "3min Go!™" to electrify Bangkok's motorbike-taxi ("bike-taxi") fleet, and discusses the results of the field pilot conducted in Bangkok from September 2024 to March 2025.
The article also traces the Company's trajectory: starting with the sale of stationary disaster-response batteries in 2018, growing to roughly JPY 300M in cumulative revenue through local-government and large-corporate BCP procurement, then pivoting to motorbike rapid-charging services in 2021, and being selected for JETRO's "Asia DX Promotion Program" in 2022.
naturenix will continue to combine Japan's high-quality battery technology with on-the-ground needs in ASEAN to deliver "electrification without strain," and bring the lessons learned in Thailand back to Japan and beyond.
Publication details
Outlet: THAIBIZ (published by Mediator Co., Ltd.)
Issue: No.173 (May 2026)
Feature: "Why Japanese startups are heading to Thailand now" (Part 3)
Published: 11 May 2026
Authors: Sarawut Intanasak / Eriko Shirai (THAIBIZ editorial team)
URL: https://th-biz.com/the-startup-challenge/3/